Glassware shouldn’t be distracting. We use consistent forms: a pint glass for most cold beverages and a modern glass mug for hot beverages.
Iced teas, Starbucks Refreshers® iced beverages and other non-coffee cold drinks can be shown in a tall, narrower glass.
Use graphic shadows to add interest to compositions.
Shots should convey a handcrafted quality with a refined / clean / graphic composition.
Highlight crafted details like dustings of cinnamon and dark crema moving through foam.
Whip should be styled in a way that is less decadent and dessertlike, more handcrafted. Shots and composition should highlight ingredients wherever possible.
Food should have a human-centric quality, styled with slight imperfections that amp up realism and appetite appeal. However, we stay away from showing bites, crumbs, loose ingredients and packaging.
Studio photography should feel artful, editorial and intentional. Any props and styling should complement the focal point, not overshadow it. Soft, directional and warm light creates a real, craveable and elevated moment.
Whether it’s via a friendly face, an aspirational moment or a snippet of a scene that leaves you wanting more, environmental photography should connect with our audience. This is attainable cool—it looks like it could be you.
